Troola
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Make the systems you already own more useful together.

Troola is one governed operating layer above your marketing, finance and procurement systems. It replaces nothing, keeps every decision on one ledger and is explicit about what is connected today and what depends on configuration.

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Architecture

An operating layer, not another silo.

Troola belongs above the stack you already run. It brings people, agencies, workflows and the information they upload together today and brings in each enterprise system as its connection is configured.

Your systems and agencies

  • Finance and procurement
  • Media and performance
  • Projects and operations
  • Marketing and creative
  • CRM and sales
  • Agencies

Troola

One governed operating layer above the stack

What your leaders get

  • See the full picture
  • Know where your money goes
  • Get more from your marketing

From day one

Upload estimates, exports, timesheets and rate cards in Excel, Word, PDF or CSV.

By configuration

Live connections to your systems, scoped in Discovery and set up with your credentials and approval.

Security, governance and integration

What is true today.

The questions a technology leader asks before anything enters the enterprise architecture, answered from what the product does now.

ArchitectureWhere it sits

An operating layer above the existing stack. It reads from the systems you run, keeps decisions on one ledger and writes back where a connection exists. Nothing is replaced.

ConnectivityHow data arrives

Upload works from day one for every client: estimates, exports, timesheets and rate cards in Excel, Word, PDF or CSV.

Live connectors run through an integration framework with 13 platforms catalogued. Each needs your credentials and approval and is scoped in Discovery. The integrations view shows every source and its last sync. Failed syncs are always reported.

Identity and accessWho sees what

Single sign on and multi factor authentication. Access follows each person’s position, scoped by market, business unit and budget line. Agencies and auditors receive access with an expiry date. Every access change is logged.

GovernanceWhat the platform enforces

A tamper-evident audit trail records every recommendation, decision, reason and approver. Approval thresholds and a second approver are enforced by the platform, not by habit.

DataIsolation and residency

Tenant isolation is enforced by the platform. Client data never trains AI models. Each market keeps its own access and data protection rules. One reporting currency across many markets.

DeploymentCloud or your own

Cloud SaaS with the hosting region chosen per client after Discovery. On premises or private cloud is indicative and confirmed with engineering per client.

ScaleEnterprise by design

Multi-market and multi-business-unit by design, on one ledger.

AssuranceOpen to review

Your security team can review access, audit, hosting and data protection with our engineers before anything is connected. Discovery runs under NDA with a data processing agreement.

SafeguardStatus
Single sign on and MFAIn place
Access by positionIn place
Tamper-evident audit trailIn place
Tenant isolationIn place
Client data never trains AI modelsIn place
Hosting regionChosen per client

Capability status

Live today. Ready to configure.

What works for every client from day one and what is set up with your credentials once Discovery has scoped it. This is the same table we take into every technical review.

Live today

  • Estimates read from Excel, Word, PDF and CSV and benchmarked line by line
  • Approve, approve on condition, negotiate or decline, with the reason
  • Approvals with thresholds and a second approver
  • Purchase orders from approved estimates
  • Invoice to order matching with exceptions held
  • Budget and finance ledger
  • Agency Portal for estimates, timesheets and agreements
  • Retainer tracking with sixteen checks
  • Draft agreement check and the signed vault
  • Today’s Brief, marketing health and Team and cover
  • Hey Troola from the workspace’s own records
  • Reports and board packs, on demand or scheduled
  • Positions, access and the Company Admin
  • Single sign on and multi factor authentication
  • Tamper-evident audit trail
  • Multi currency with one reporting currency

By configuration

  • Connectors through the integration framework, 13 platforms catalogued, each needing your credentials
  • SAP Ariba purchase order posting, built and tested, needing a sandbox and credentials
  • Email, WhatsApp and SMS notifications, needing credentials and sender approval
  • Security event export to your SIEM
  • Hosting region chosen per client
  • On premises or private cloud, confirmed per client

Technical review

Bring your architecture questions.

We open technical reviews with the ecosystem, this status table, access and audit, deployment and data residency. Discovery scopes every connection before it is built.

Product demoSee Troola on an operation like yours.

A walk through the demo workspace, shaped around your questions and your teams.

Book a demo Discovery sessionMeasure it on your own data.

Two weeks under NDA. A spend baseline, a range of recoverable value and a fixed proposal before any commitment.

Ask about Discovery

Marketing Intelligence

Make the systems you already own more useful together.

One governed operating layer for enterprise marketing.

Book a demo Ask about Discovery

Or write to demo@troola.co