Give your team its time back for the work that builds brands.

Troola takes the operational weight off enterprise marketing. Your morning starts with what needs you, agencies work through one portal and reports build themselves from the same figures everyone sees.

Today’s Brief, CMO view in the demo workspace: marketing health 84 out of 100, four campaigns live, $2.08m spent to date against $4.2m planned and items for attention.

Demo workspace · Sample data / USD

Nobody goes into marketing to chase purchase orders.

People choose marketing for the brands, the ideas and the audiences. In a large organisation the week fills with estimates, approvals, reconciliations and reports. Troola takes that weight off, so your team spends its energy on the work that builds brands.

Today’s Brief

Start the morning with what needs you, not with an inbox.

Each role opens on its own brief: the budget outlook, the risks, the late work and the approvals waiting. Team and cover shows who holds what and what is late, so nothing falls through when someone is away.

Items for attention in the demo workspace: a budget risk, a campaign opportunity, an approval bottleneck and an estimate benchmark exception.

Agencies

Agencies held to what they agreed, through one portal.

Agencies submit estimates, timesheets and agreements once, in their own format. Retainer tracking checks hours and fees against what each agency agreed, week by week. Agency scorecards keep the relationship on the record, so conversations start from evidence.

Agency Portal in the demo workspace: Agency Alpha’s assigned briefs, open requests, estimates submitted and invoices paid.

Reports

Reports and board packs that build themselves.

CMO reviews, quarterly business reviews and board packs come from the same live figures, on demand or on a schedule. Ask Hey Troola for a custom report and it builds it from your own records.

Reports and Board Packs in the demo workspace: report templates, scheduled runs and CEO, CMO and CFO summaries.

Demo workspace · Sample data / USD

Every discipline

Every agency cost, against its own market.

Troola checks estimates across your whole agency roster, not one kind of agency cost. Each line is set against the market rate for its discipline, so you go into every agency conversation with the evidence.

  • Media
  • Out of home
  • Production
  • Digital
  • Public relations
  • Events
  • Sponsorship

Your budget

Money Troola finds goes back into your budget.

Potential savings are identified on evidence, actioned by a person and counted only once realised. Then they go back into marketing, so the same budget does more for your brands.

A marketing team reviewing results together on a large screen.

How you start

See it, measure it, then subscribe.

Marketing Intelligence

Connect the operation. Unlock the creativity.

Give marketing its time, energy and creativity back.

Or write to demo@troola.co